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Technology and Innovation for Marketing

Om Technology and Innovation for Marketing

Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138323155
  • Format:
  • Inbunden
  • Sidor:
  • 130
  • Utgiven:
  • 29. augusti 2018
  • Mått:
  • 252x181x16 mm.
  • Vikt:
  • 408 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Technology and Innovation for Marketing

Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

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