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Gamechangers and Rainmakers

Om Gamechangers and Rainmakers

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport's top events and overseas investors buying football clubs, this book traces the money trail.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781801509305
  • Format:
  • Häftad
  • Sidor:
  • 288
  • Utgiven:
  • 20. januari 2025
  • Mått:
  • 138x216x0 mm.
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Leveranstid: Kan förbeställas

Beskrivning av Gamechangers and Rainmakers

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport's top events and overseas investors buying football clubs, this book traces the money trail.

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