Marknadens största urval
Snabb leverans

Böcker utgivna av Goodfellow Publishers Limited

Filter
Filter
Sortera efterSortera Populära
  • - The Cultural Context
     
    675

    Food and Drink: the cultural context is the first text to provide a comprehensive and academically rigorous introduction to a range of key themes in the field of food, drink and culture. Essential reading for post graduates, academics, professionals.

  •  
    1 889

    Examines 9 international cases under the sections of Managing Heritage Sites, World Heritage Sites, and Heritage Tourism. Cases include: A Viking Case Study, Ethnic Enclaves: Singapore's Little India, Managing Religious Heritage Attractions: The Case of Jerusalem, , Edinburgh WHS, Indigenous Tourism and Heritage: A Maori Case Study and more.

  •  
    1 835

    Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism.

  •  
    1 495,-

    A thorough examination of how methods of low-carbon transport can be implemented using international case studies, with contributions from recognised industry experts, academics and policy makers.

  • av Wided (Senior lecturer at the university of Lyon2) Batat, Isabelle (Senior lecturer, France) Frochot & m.fl.
    625 - 1 489

    The topic of 'experience' is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

  •  
    695

    The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management.

  • av Professor Murat Hancer & Assistant Professor Ahmet Bulent Ozturk
    595 - 1 495,-

    Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

  • - Principles, technology and innovation
    av Mohamed Salama
    595

    This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management.

  •  
    595,-

    Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.

  • - Guests on Earth
     
    1 495,-

    Based on theory and practice it analyses environmental, economic and social value in the hotel sector and overall hospitality industry, and what can be done to maximise the good for all the stakeholders in the long term.

  •  
    1 495,-

    Tourism is a vital tool for political and economic change. With international contributions from experienced individuals, this book cover general themes and issues, with three thematic sections with original chapters, and a concluding section. It covers a variety of international political changes at different scales and their resulting effects.

  • av Plymouth University, Hospitality, Plymouth School of Tourism, m.fl.
    595,-

    This important new book gives the first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism sector.

  • - Case Studies in Travel to the Dark Side
     
    1 495,-

    Thanatourism is an important new overview of the growing field. It introduces more rigorous scholarship, new philosophical perspectives and a wealth of empirical material on the contemporary and historical consumption of death with case studies designed to stretch and challenge current discourse.

  • - a global perspective
     
    1 419

    'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective.

  • - for the tourism, hospitality and retail industries
    av James (Dublin Institute of Technology (DIT) Murphy
    785,-

    Explains the complexities of alcohol and its' sale and supply, and examines the wide range of inter-related associated topics connected to the wider tourism, hospitality and retail industries. It provides a greater awareness of the effects of alcohol and helps readers understand their obligations when selling, supplying or marketing alcohol.

  • av Heather (editor of EP Business in Hospitality magazine) Gibson & Chris (Founder Chess Executive Group of Companies) Sheppardson
    675

    Many aspire to be leaders and entrepreneurs where they can set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector

  •  
    1 495,-

    Introduces the terms, theories and practices in the fields of entrepreneurship and enterprise to look deeper into this phenomena. It covers the origins and development of entrepreneurialism, and addresses the drivers, barriers and evolution into new areas of business and economic activity.

  • - Cases from Australia and New Zealand
     
    1 495,-

    This volume presents a collection of unique case studies focusing on issues pertaining to indigenous tourism in two of the world's recognised leading destinations for indigenous tourism planning and development.

  • - Hospitality, Tourism & Events Applications
    av LAW, Principal Lecturer, University of Gloucestershire) Jones, m.fl.
    625,-

    This text explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools used by decision makers in the industry. Formerly known as Managerial Accounting in the Hospitality Industry by Harris and Hazzard, this new edition builds on this successful and well known text.

  • - Principles and practice
     
    665,-

    a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:* The spa industry* The spa consumer* The business of spas* Future directions

  • - Case Studies in Travel to the Dark Side
     
    595,-

    Thanatourism is an important new overview of the growing field. It introduces more rigorous scholarship, new philosophical perspectives and a wealth of empirical material on the contemporary and historical consumption of death with case studies designed to stretch and challenge current discourse.

  • av School of Languages and Management, Professor Robert (Professor of Strategy and Head of the School of Management and Languages at Heriot-Watt University) MacIntosh, Heriot-Watt University) O'Gorman & m.fl.
    595 - 1 495,-

    Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.

  • - a global perspective
     
    559

    'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective.

  • - The Drinks Handbook
    av James (Dublin Institute of Technology (DIT) Murphy
    1 109,-

    A comprehensive training guide and authoritative resource essential for all students, bartenders, sommeliers, mixologists, waiters and food and beverage practitioners the world over. It provides an in-depth knowledge of the products, plus the technical skills, practices and latest developments in the bar and beverage area.

  • - raising the bar
    av Dublin, Ireland) Murphy, James (Dublin Institute of Technology (DIT) & m.fl.
    695,-

    A comprehensive text and resource book designed to explain the latest developments in and new complexities of managing modern bars- be they stand alone or part of larger institutions such as hotels and resorts.

  • - Letters from Leaders
     
    625,-

    This book explores why the industry is misperceived and how it can take its rightful leadership place in the transformation to the new green economy. It looks practically into these issues by taking the views of 46 government, industry and civil society thought leaders on the challenges, opportunities and solutions.

  •  
    599,-

    Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.

  • - Key Themes
     
    1 565,-

    Recent years have seen growing media and political attention to the issue of tourism and crime in a number of countries. Issues such as drugs tourism, sex tourism & alcohol-related crime and disorder have highlighted crimes and rule-breaking by tourists

  •  
    619

    This text provides tourism students, educators, industry planners, researchers, managers and operators with the latest thinking on a comprehensive range of themes addressing the sustainable development of tourism.

  • av The Barbican, Anthony (General Manager - Business Events, City of London) Hyde, m.fl.
    639 - 1 559,-

    It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner.

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.