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Writing Marketing

Om Writing Marketing

Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781412902663
  • Format:
  • Häftad
  • Sidor:
  • 272
  • Utgiven:
  • 24. augusti 2005
  • Mått:
  • 235x158x16 mm.
  • Vikt:
  • 416 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 13. december 2024

Beskrivning av Writing Marketing

Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.

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