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Winning on Purpose

- The Unbeatable Strategy of Loving Customers

Om Winning on Purpose

Bestselling author, customer loyalty guru, and NPS creator Fred Reichheld on how Net Promoter has transformed the business landscape of the last 10 years with a simple credo: the primary purpose of a business is to enrich the lives of its customers.Offers fresh insights into a management system used by thousands of companies.Making a crucial and true-ringing argument about the purpose of business that will resonate broadly with marketers and strategists.Rich, vivid stories ranging across industries and sectors.Well-written and engaging.Audience: Broad audience of leaders, managers, executives, and general readers interested in business success, doing well by doing good, and the role of business in making the world a better place. Reichheld's work at its core appeals to marketing and sales organizations, but as organizations of all kinds have become more customer-centered, the appeal has broadened.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9781647821784
  • Format:
  • Inbunden
  • Sidor:
  • 256
  • Utgiven:
  • 7. december 2021
  • Mått:
  • 241x166x29 mm.
  • Vikt:
  • 626 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 3. december 2024

Beskrivning av Winning on Purpose

Bestselling author, customer loyalty guru, and NPS creator Fred Reichheld on how Net Promoter has transformed the business landscape of the last 10 years with a simple credo: the primary purpose of a business is to enrich the lives of its customers.Offers fresh insights into a management system used by thousands of companies.Making a crucial and true-ringing argument about the purpose of business that will resonate broadly with marketers and strategists.Rich, vivid stories ranging across industries and sectors.Well-written and engaging.Audience: Broad audience of leaders, managers, executives, and general readers interested in business success, doing well by doing good, and the role of business in making the world a better place. Reichheld's work at its core appeals to marketing and sales organizations, but as organizations of all kinds have become more customer-centered, the appeal has broadened.

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