Who Dares Wins in Business

This book, by an ex-SAS soldier, explains how the qualities nurtured in the Special Forces can be effectively deployed in business.
Who Dares Wins in Business is much more than a military analogy in the tradition of leadership secrets of Genghis Khan, Sun Tzu and the rest. This is a book by a person who served as a captain in the regular SAS before pursuing a business career that has spanned multiple sectors and markets over two decades. Using concrete research and a refreshing absence of theory and hyperbole, Joff Sharpe's approach is illustrated with stories and case studies from the SAS and a wide range of businesses.
Amusing, informative, and occasionally shocking, this is a book for executives or leaders willing to take a more courageous approach, and for anyone interested in applying tried-and-tested military approaches to secure success in their own life.Praise for Who Dares Wins in Business:
'In an era when the hard-won lessons of military operations are seldom transferred first-hand to the commercial battle-ground, Sharpe offers a unique and grounded military "phronesis" examining the virtues of courage and resilience. A must read' - Dr Bryan Watters OBE, Professor of Leadership, Cranfield University
'A good read. Sharpe has certainly done his homework, and generated lots of interesting, relevant facts and stories from both military and corresponding business situations' - Ben Legg, CEO, AdKnowledge
Joff Sharpe is a former member of the SAS who has also run an internet company for Rupert Murdoch, been Piers Morgan's HR director, run operations for a billion-pound investment trust and lived among the Iban people of Borneo. He has also helped many international companies to improve their performance. Joff Sharpe lives in London.