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  5. Utilizing Gamification in Servicescapes for Improved Consumer Engagement

Utilizing Gamification in Servicescapes for Improved Consumer Engagement

Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Om Utilizing Gamification in Servicescapes for Improved Consumer Engagement

Presents research on employing various gamification mechanics to alter and enhance certain behaviours in marketing contexts. The book features coverage of a wide range of topics, such as online gaming, user engagement, and target marketing.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781799819714
  • Format:
  • Häftad
  • Sidor:
  • 356
  • Utgiven:
  • 30. juni 2020
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 29. september 2025

Beskrivning av Utilizing Gamification in Servicescapes for Improved Consumer Engagement

Presents research on employing various gamification mechanics to alter and enhance certain behaviours in marketing contexts. The book features coverage of a wide range of topics, such as online gaming, user engagement, and target marketing.

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