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Understanding the Consumer

- A Psychological Approach

Om Understanding the Consumer

It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780333660638
  • Format:
  • Häftad
  • Sidor:
  • 352
  • Utgiven:
  • 5. mars 1997
  • Mått:
  • 235x155x17 mm.
  • Vikt:
  • 539 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 25. september 2025

Beskrivning av Understanding the Consumer

It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.

Användarnas betyg av Understanding the Consumer



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