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Twitter is Not a Strategy

- Remastering the Art of Brand Marketing

Om Twitter is Not a Strategy

The frenzy over digital media has created a schism in the marketing world that is preventing brands from attaining their true business potential. Featuring case studies from Coca-Cola, Nike, and Apple, Tom Doctoroff breaks down the marketing framework and explains how digital marketing can't stand without the traditional foundation.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781137279309
  • Format:
  • Inbunden
  • Sidor:
  • 272
  • Utgiven:
  • 11. november 2014
  • Mått:
  • 243x168x25 mm.
  • Vikt:
  • 568 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Twitter is Not a Strategy

The frenzy over digital media has created a schism in the marketing world that is preventing brands from attaining their true business potential. Featuring case studies from Coca-Cola, Nike, and Apple, Tom Doctoroff breaks down the marketing framework and explains how digital marketing can't stand without the traditional foundation.

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