In many elections, candidates frame their appeals in gendered ways-they compete, for instance, over who is more "masculine." In the 2016 presidential election, however, the choice between the first major-party female candidate and a man who exhibited a persistent pattern of misogyny made gender more prominent than in any previous election in the United States. This book explores how the Trump and Clinton campaigns used gender as a political weapon, and how the
presidential race changed the ways in which House and Senate campaigns were waged in 2016 and 2018.
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