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Trade Fair Design Annual 2015/16

Om Trade Fair Design Annual 2015/16

If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783899862362
  • Format:
  • Häftad
  • Sidor:
  • 288
  • Utgiven:
  • 2. december 2015
  • Mått:
  • 237x316x21 mm.
  • Vikt:
  • 1642 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Trade Fair Design Annual 2015/16

If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload.

Användarnas betyg av Trade Fair Design Annual 2015/16



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