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The Rhetorics of Popular Culture

- Advertising, Advocacy, and Entertainment

Om The Rhetorics of Popular Culture

"An engaging book that expands the analysis of popular culture and the uses of rhetoric as a methodological tool. In so doing, Root provides readers with an excellent introduction to both fields. Following a brief theoretical introduction, Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment. Within each of these areas, the reader is presented with a variety of examples that focus on the written, verbal, and visual aspects of rhetoric.... [The] book is an excellent introduction for students in a number of different disciplines, including English, communications, and sociology. Each of the nine substantive chapters is accompanied by a study guide that suggests ways to conduct a rhetorical analysis in that area. Root's writing style is lucid and the text is well organized. Undergraduate readersip."-Choice

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  • Språk:
  • Engelska
  • ISBN:
  • 9780313244032
  • Format:
  • Inbunden
  • Sidor:
  • 189
  • Utgiven:
  • 12. mars 1987
  • Mått:
  • 216x140x12 mm.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av The Rhetorics of Popular Culture

"An engaging book that expands the analysis of popular culture and the uses of rhetoric as a methodological tool. In so doing, Root provides readers with an excellent introduction to both fields. Following a brief theoretical introduction, Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment. Within each of these areas, the reader is presented with a variety of examples that focus on the written, verbal, and visual aspects of rhetoric.... [The] book is an excellent introduction for students in a number of different disciplines, including English, communications, and sociology. Each of the nine substantive chapters is accompanied by a study guide that suggests ways to conduct a rhetorical analysis in that area. Root's writing style is lucid and the text is well organized. Undergraduate readersip."-Choice

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