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The Influence Economy

av Maxim (Jack D. Sparks Whirlpool Corporation Research Professor of Business Administration and Professor of Management and Organizations Sytch
The Influence Economy av Maxim (Jack D. Sparks Whirlpool Corporation Research Professor of Business Administration and Professor of Management and Organizations Sytch
Om The Influence Economy

In The Influence Economy, Maxim Sytch explores the external influences that nudge buyers toward questionable decisions and consumption, revealing how professional services--consulting, marketing, banking, and legal firms--create demand for unnecessary and potentially harmful products and services. Sytch finds that such supplier-induced demand can take many forms, from superfluous reorganizations and frivolous lawsuits to ill-conceived acquisitions, which lead to wasted resources, demotivated workforces, and operational setbacks. Based on empirical analyses and interviews, Sytch identifies the conditions under which supplier-induced demand is likely to occur and offers insights into mitigating its effects in today's economy.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780197665152
  • Format:
  • Inbunden
  • Sidor:
  • 312
  • Utgiven:
  • 15. mars 2025
  • Mått:
  • 156x235x0 mm.
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Om Maxim (Jack D. Sparks Whirlpool Corporation Research Professor of Business Administration and Professor of Management and Organizations Sytch

Se alla böcker av Maxim (Jack D. Sparks Whirlpool Corporation Research Professor of Business Administration and Professor of Management and Organizations Sytch

Beskrivning av The Influence Economy

In The Influence Economy, Maxim Sytch explores the external influences that nudge buyers toward questionable decisions and consumption, revealing how professional services--consulting, marketing, banking, and legal firms--create demand for unnecessary and potentially harmful products and services. Sytch finds that such supplier-induced demand can take many forms, from superfluous reorganizations and frivolous lawsuits to ill-conceived acquisitions, which lead to wasted resources, demotivated workforces, and operational setbacks. Based on empirical analyses and interviews, Sytch identifies the conditions under which supplier-induced demand is likely to occur and offers insights into mitigating its effects in today's economy.

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