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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Om The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780071364157
  • Format:
  • Inbunden
  • Sidor:
  • 400
  • Utgiven:
  • 16. februari 2001
  • Mått:
  • 157x233x34 mm.
  • Vikt:
  • 652 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 13. augusti 2025

Beskrivning av The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

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