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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

Om The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780071767460
  • Format:
  • Inbunden
  • Sidor:
  • 928
  • Utgiven:
  • 16. januari 2012
  • Utgåva:
  • 2
  • Mått:
  • 200x239x66 mm.
  • Vikt:
  • 1960 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 31. mars 2025

Beskrivning av The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

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