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  5. The Economics and Financing of Media Companies

The Economics and Financing of Media Companies

- Second Edition

av Robert G. Picard
The Economics and Financing of Media Companies av Robert G. Picard
Om The Economics and Financing of Media Companies

Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780823232574
  • Format:
  • Häftad
  • Sidor:
  • 286
  • Utgiven:
  • 24. maj 2011
  • Mått:
  • 152x228x16 mm.
  • Vikt:
  • 394 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Om Robert G. Picard

Se alla böcker av Robert G. Picard

Beskrivning av The Economics and Financing of Media Companies

Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.

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