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The Development of Marketing Management

- The Case of the USA c. 1910-1940

Om The Development of Marketing Management

This book focuses on the period from 1910 to 1940 of the pre-matured phase of development of marketing idea of the product, price, place and promotion in U.S. It explores how the globally-influential idea of the 4Ps type of marketing management was articulated and what the historical settings were.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138622685
  • Format:
  • Häftad
  • Sidor:
  • 178
  • Utgiven:
  • 9. augusti 2018
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 330 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 2. april 2025

Beskrivning av The Development of Marketing Management

This book focuses on the period from 1910 to 1940 of the pre-matured phase of development of marketing idea of the product, price, place and promotion in U.S. It explores how the globally-influential idea of the 4Ps type of marketing management was articulated and what the historical settings were.

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