The Advertising Book, 1916

This book is a comprehensive guide to advertising in 1916. Paul Terry Cherington provides an in-depth analysis of the advertising industry, including the most effective advertising techniques, the role of advertising in business, and the ethics of advertising. It is a fascinating look at the origins of modern advertising and a valuable resource for anyone interested in the history of marketing.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.