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  5. Strategic Positioning in Voluntary and Charitable Organizations

Strategic Positioning in Voluntary and Charitable Organizations

av Celine Chew

del av Routledge Studies in the Management of Voluntary and Non-Profit Organizations-serien

Strategic Positioning in Voluntary and Charitable Organizations av Celine Chew
Om Strategic Positioning in Voluntary and Charitable Organizations

Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, this book reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by positioning theories.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415453042
  • Format:
  • Inbunden
  • Sidor:
  • 260
  • Utgiven:
  • 1. april 2009
  • Mått:
  • 159x229x20 mm.
  • Vikt:
  • 518 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Om Celine Chew

Se alla böcker av Celine Chew

Beskrivning av Strategic Positioning in Voluntary and Charitable Organizations

Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, this book reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by positioning theories.

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