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Strategic Corporate Communication

Om Strategic Corporate Communication

Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781137544070
  • Format:
  • Häftad
  • Sidor:
  • 210
  • Utgiven:
  • 4. oktober 2016
  • Utgåva:
  • 12017
  • Mått:
  • 237x160x18 mm.
  • Vikt:
  • 354 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Strategic Corporate Communication

Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

Användarnas betyg av Strategic Corporate Communication



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