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Strategic Communication, Social Media and Democracy

- The challenge of the digital naturals

Om Strategic Communication, Social Media and Democracy

As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societies which have a high penetration of new technologies, combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. Based on a unique research collaboration, it explores both the theoretical potential social media offers for changing the relationships between organisations and stakeholders, and the degree to which that potential has so far been achieved.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138841161
  • Format:
  • Inbunden
  • Sidor:
  • 206
  • Utgiven:
  • 25. augusti 2015
  • Mått:
  • 242x164x17 mm.
  • Vikt:
  • 454 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Strategic Communication, Social Media and Democracy

As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societies which have a high penetration of new technologies, combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. Based on a unique research collaboration, it explores both the theoretical potential social media offers for changing the relationships between organisations and stakeholders, and the degree to which that potential has so far been achieved.

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