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Stop Listening to the Customer

- Try Hearing Your Brand Instead

av Adam Ferrier
Stop Listening to the Customer av Adam Ferrier
Om Stop Listening to the Customer

The customer is not always right. Far from it. What the customer wants is often at odds with what is best for the business or brand. Adam draws on his years of creative agency experience, the wisdom of other voices, as well as marketing science to outline the dangers of listening to the customer too much and reveals what you can do about it. This book will show you how to build a strong brand or business.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780730370574
  • Format:
  • Häftad
  • Sidor:
  • 224
  • Utgiven:
  • 17. januari 2020
  • Mått:
  • 228x154x20 mm.
  • Vikt:
  • 336 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Om Adam Ferrier

Se alla böcker av Adam Ferrier

Beskrivning av Stop Listening to the Customer

The customer is not always right. Far from it. What the customer wants is often at odds with what is best for the business or brand. Adam draws on his years of creative agency experience, the wisdom of other voices, as well as marketing science to outline the dangers of listening to the customer too much and reveals what you can do about it. This book will show you how to build a strong brand or business.

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