Social Media Strategies for Tourism Interactivity

"In an increasingly interconnected world, with the uncertainty related to new tourist behaviors, and the pressure towards a circular economy, coopetition between TMSEs might be the most effective way to respond (collaboratively) to the challenges ahead, using technological advances to their benefit, promoting digitalization, gaining scale, more efficient use of resources, and rapid adaptation of the tourism product to the new demand in balance with sustainable concerns"--