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Sesame Street: A Transnational History

Om Sesame Street: A Transnational History

Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780197554159
  • Format:
  • Inbunden
  • Sidor:
  • 288
  • Utgiven:
  • 12. maj 2023
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 30. december 2024
Förlängd ångerrätt till 31. januari 2025

Beskrivning av Sesame Street: A Transnational History

Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.

Användarnas betyg av Sesame Street: A Transnational History



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