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Service Marketing Strategies for Small and Medium Enterprises

- Emerging Research and Opportunities

av Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain
Service Marketing Strategies for Small and Medium Enterprises av Muhammad Sabbir Rahman
Om Service Marketing Strategies for Small and Medium Enterprises

Provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Coverage includes research on the assessment of SMEs' customer service expectation, listening to customers through qualitative research, and integrated marketing communications for SME environments.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781522578918
  • Format:
  • Inbunden
  • Sidor:
  • 121
  • Utgiven:
  • 30. oktober 2018
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 12. september 2025

Om Muhammad Sabbir Rahman

Se alla böcker av Muhammad Sabbir Rahman

Beskrivning av Service Marketing Strategies for Small and Medium Enterprises

Provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Coverage includes research on the assessment of SMEs' customer service expectation, listening to customers through qualitative research, and integrated marketing communications for SME environments.

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