Semiotic Perspectives

First published in 1982, this book looks at a wide variety of issues concerning the vast field of study that is `semiotics. It begins by tracing the beginnings of modern semiotics in the works two pioneering figures ¿ Saussure and Peirce. The author then goes on to look at Behavioural Semiotics, Luis Prietös idea of "l¿Acte Semique", Austin¿s theory of `Speech Acts¿ and Searle¿s elaborations, Barthes¿ move away from philosophical and scientific approaches in his ideology of Socio-Cultural Signification, Functionalism and Axiomatic Functionalism, style as a form of communication, semiotics of the cinema, and communicative behaviour in non-human species.