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Scenarios in Marketing

- From Vision to Decision

Om Scenarios in Marketing

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780470032725
  • Format:
  • Inbunden
  • Sidor:
  • 248
  • Utgiven:
  • 22. september 2006
  • Mått:
  • 237x162x28 mm.
  • Vikt:
  • 546 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Scenarios in Marketing

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.

Användarnas betyg av Scenarios in Marketing



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