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  5. Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Role of Language and Symbols in Promotional Strategies and Marketing Schemes
Om Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book features coverage on a broad range of topics, such as shock advertising, branding, and celebrity endorsement.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781522557784
  • Format:
  • Inbunden
  • Sidor:
  • 333
  • Utgiven:
  • 28. september 2018
  • Mått:
  • 225x289x29 mm.
  • Vikt:
  • 1146 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 13. oktober 2025

Beskrivning av Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book features coverage on a broad range of topics, such as shock advertising, branding, and celebrity endorsement.

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