Rhetorica

n. the art of persuasive writing techniques. Words can inspire, excite, anger, disgust, seduce, hurt, heal, arouse, enrich, connect. Words express our thoughts, feelings and ideas. If we can't share them with others or make them come true, they might as well not exist. They're merely cells in the Shooting stars on the head of a pin.
If you want to make your writing stand out build a rapport with your reader write clear, concise, compelling prose draft faster dramatise your writing get better results from the written word . . . then you need to buy this book.