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Relationship Marketing

Om Relationship Marketing

Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780750648394
  • Format:
  • Häftad
  • Sidor:
  • 264
  • Utgiven:
  • 30. oktober 2002
  • Mått:
  • 156x234x14 mm.
  • Vikt:
  • 426 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Relationship Marketing

Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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