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Relationship Marketing in Franchising and Retailing

Relationship Marketing in Franchising and Retailing
Om Relationship Marketing in Franchising and Retailing

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032427997
  • Format:
  • Häftad
  • Sidor:
  • 130
  • Utgiven:
  • 9. oktober 2024
  • Mått:
  • 174x246x0 mm.
  • Vikt:
  • 258 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 30. december 2024
Förlängd ångerrätt till 31. januari 2025

Beskrivning av Relationship Marketing in Franchising and Retailing

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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