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Real-Life Marketing and Promotion Strategies in College Libraries

- Connecting With Campus and Community

av Barbara Petruzzelli
Real-Life Marketing and Promotion Strategies in College Libraries av Barbara Petruzzelli
Om Real-Life Marketing and Promotion Strategies in College Libraries

A guide to marketing and promotional activities that aims to raise the library's visibility in the face of competition from other information providers. This book features tables, figures, and appendices that provide examples of marketing and promotional activities. Accompanied by a Web site, it includes a bibliography of marketing resources.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780789031587
  • Format:
  • Häftad
  • Sidor:
  • 204
  • Utgiven:
  • 4. april 2006
  • Mått:
  • 153x210x14 mm.
  • Vikt:
  • 380 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 9. september 2025

Om Barbara Petruzzelli

Se alla böcker av Barbara Petruzzelli

Beskrivning av Real-Life Marketing and Promotion Strategies in College Libraries

A guide to marketing and promotional activities that aims to raise the library's visibility in the face of competition from other information providers. This book features tables, figures, and appendices that provide examples of marketing and promotional activities. Accompanied by a Web site, it includes a bibliography of marketing resources.

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