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Qualitative Marketing Research

- A Cultural Approach

Om Qualitative Marketing Research

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781412903813
  • Format:
  • Häftad
  • Sidor:
  • 240
  • Utgiven:
  • 18. maj 2006
  • Mått:
  • 172x242x15 mm.
  • Vikt:
  • 414 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 13. december 2024

Beskrivning av Qualitative Marketing Research

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

Användarnas betyg av Qualitative Marketing Research



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