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Pricing - The New Frontier

Om Pricing - The New Frontier

PRICING The New Frontier by Gábor REKETTYE and Jonathan LIU underlines the importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. - John R. Schermerhorn, Jr., O'Bleness Professor Emeritus, Ohio University, United States

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  • Språk:
  • Engelska
  • ISBN:
  • 9781910781333
  • Format:
  • Häftad
  • Sidor:
  • 322
  • Utgiven:
  • 3. maj 2018
  • Mått:
  • 189x245x21 mm.
  • Vikt:
  • 660 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Pricing - The New Frontier

PRICING
The New Frontier by Gábor REKETTYE and Jonathan LIU underlines the importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before.

At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. - John R. Schermerhorn, Jr., O'Bleness Professor Emeritus, Ohio University, United States

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