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Price Elasticity

- Research on Magnitude and Determinants

Om Price Elasticity

Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783631647059
  • Format:
  • Inbunden
  • Sidor:
  • 185
  • Utgiven:
  • 28. oktober 2014
  • Utgåva:
  • Mått:
  • 215x153x17 mm.
  • Vikt:
  • 408 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 13. december 2024

Beskrivning av Price Elasticity

Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.

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