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Political Marketing:

- Theoretical and Strategic Foundations

Om Political Marketing:

This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780765629166
  • Format:
  • Häftad
  • Sidor:
  • 352
  • Utgiven:
  • 15. maj 2011
  • Mått:
  • 229x154x19 mm.
  • Vikt:
  • 500 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 13. augusti 2025

Beskrivning av Political Marketing:

This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.

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