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Narrative Advertising Models and Conceptualization in the Digital Age

av Recep Ylmaz
Narrative Advertising Models and Conceptualization in the Digital Age av Recep Ylmaz
Om Narrative Advertising Models and Conceptualization in the Digital Age

Presents the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781522523734
  • Format:
  • Inbunden
  • Sidor:
  • 360
  • Utgiven:
  • 1. februari 2017
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 13. oktober 2025

Om Recep Ylmaz

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Beskrivning av Narrative Advertising Models and Conceptualization in the Digital Age

Presents the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

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