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Myth in Modern Media Management and Marketing

Myth in Modern Media Management and Marketing
Om Myth in Modern Media Management and Marketing

Discusses the analysis of the role of myth and mythical thinking in the operation of media organisations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ained at everyone involved with media and new media management.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781522591016
  • Format:
  • Häftad
  • Sidor:
  • 340
  • Utgiven:
  • 19. april 2019
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 22. september 2025

Beskrivning av Myth in Modern Media Management and Marketing

Discusses the analysis of the role of myth and mythical thinking in the operation of media organisations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ained at everyone involved with media and new media management.

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