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Measuring the Effectiveness of Image and Linkage Advertising

- The Nitty-Gritty of Maxi-Marketing

Om Measuring the Effectiveness of Image and Linkage Advertising

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780899309842
  • Format:
  • Inbunden
  • Sidor:
  • 280
  • Utgiven:
  • 20. augusti 1996
  • Mått:
  • 229x152x19 mm.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Measuring the Effectiveness of Image and Linkage Advertising

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.

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