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Marketing Modernism Between the Two World Wars

Om Marketing Modernism Between the Two World Wars

Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which "highbrow" works of fiction were packaged, promoted, and sold to a mainstream American readership.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781558493766
  • Format:
  • Inbunden
  • Sidor:
  • 288
  • Utgiven:
  • 31. mars 2003
  • Mått:
  • 230x230x23 mm.
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Leveranstid: Okänt - saknas för närvarande

Beskrivning av Marketing Modernism Between the Two World Wars

Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which "highbrow" works of fiction were packaged, promoted, and sold to a mainstream American readership.

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