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Marketing Management and Strategy

Om Marketing Management and Strategy

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780273693987
  • Format:
  • Häftad
  • Sidor:
  • 464
  • Utgiven:
  • 6. april 2006
  • Utgåva:
  • 4
  • Mått:
  • 266x198x26 mm.
  • Vikt:
  • 850 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 5. december 2024

Beskrivning av Marketing Management and Strategy

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

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