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Marketing Lessons from the Grateful Dead

- What Every Business Can Learn from the Most Iconic Band in History

Om Marketing Lessons from the Grateful Dead

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780470900529
  • Format:
  • Inbunden
  • Sidor:
  • 192
  • Utgiven:
  • 20. augusti 2010
  • Mått:
  • 136x187x18 mm.
  • Vikt:
  • 264 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 10. december 2024
Förlängd ångerrätt till 31. januari 2025

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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

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