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Managing Marketing

Om Managing Marketing

Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780750668989
  • Format:
  • Häftad
  • Sidor:
  • 392
  • Utgiven:
  • 11. juli 2007
  • Mått:
  • 245x189x21 mm.
  • Vikt:
  • 778 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Managing Marketing

Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.

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