Managing Customer Relationships on the Internet

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Inbunden
2-4 veckor
1 304,99,-

Om Managing Customer Relationships on the Internet

One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

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Språk:
Engelska

ISBN:
9780080441245

Förlag:
Emerald Publishing Limited

Format:
Inbunden

Sidor:
320

Utgiven:
9. november 2005

Mått:
156x234x19 mm.

Vikt:
626 g.

1 304,99,-
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Leveranstid: 2-4 veckor

Förväntad leverans: 18. december 2024

Beskrivning av Managing Customer Relationships on the Internet

One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

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