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Managing Corporate Communication

- A Cross-Cultural Approach

Om Managing Corporate Communication

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780230348028
  • Format:
  • Häftad
  • Sidor:
  • 552
  • Utgiven:
  • 16. november 2012
  • Mått:
  • 155x231x29 mm.
  • Vikt:
  • 812 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 8. september 2025

Beskrivning av Managing Corporate Communication

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Användarnas betyg av Managing Corporate Communication



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