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Management and Creativity

- From Creative Industries to Creative Management

Om Management and Creativity

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781405119962
  • Format:
  • Häftad
  • Sidor:
  • 224
  • Utgiven:
  • 21. augusti 2006
  • Mått:
  • 173x246x12 mm.
  • Vikt:
  • 416 g.
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Leveranstid: Okänt - saknas för närvarande

Beskrivning av Management and Creativity

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.

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