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  5. Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

av Rajat Paharia
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification av Rajat Paharia
Om Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780071813372
  • Format:
  • Inbunden
  • Sidor:
  • 304
  • Utgiven:
  • 16. juli 2013
  • Mått:
  • 158x230x25 mm.
  • Vikt:
  • 592 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 12. mars 2025

Om Rajat Paharia

Se alla böcker av Rajat Paharia

Beskrivning av Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.

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