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Japanese Consumer Behaviour

- From Worker Bees to Wary Shoppers

Om Japanese Consumer Behaviour

Examines the role consumption plays in Japanese lives. The text examines the research of a Japanese think-tank which was established to study consumer behaviour. It explores the patterns of change that are uniquely Japanese and those that are shared by consumers in other advanced industrial nations

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  • Språk:
  • Engelska
  • ISBN:
  • 9780700713585
  • Format:
  • Häftad
  • Sidor:
  • 278
  • Utgiven:
  • 6. april 2000
  • Mått:
  • 156x234x15 mm.
  • Vikt:
  • 540 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av Japanese Consumer Behaviour

Examines the role consumption plays in Japanese lives. The text examines the research of a Japanese think-tank which was established to study consumer behaviour. It explores the patterns of change that are uniquely Japanese and those that are shared by consumers in other advanced industrial nations

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