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Innovation and Marketing in the Pharmaceutical Industry

- Emerging Practices, Research, and Policies

Om Innovation and Marketing in the Pharmaceutical Industry

The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781461478003
  • Format:
  • Inbunden
  • Sidor:
  • 768
  • Utgiven:
  • 1. november 2013
  • Utgåva:
  • 2014
  • Mått:
  • 243x161x35 mm.
  • Vikt:
  • 1218 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Innovation and Marketing in the Pharmaceutical Industry

The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

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