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How Brands Grow

- What Marketers Don't Know

av Byron (Professor Sharp
How Brands Grow av Byron (Professor Sharp
Om How Brands Grow

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780195573565
  • Format:
  • Inbunden
  • Sidor:
  • 246
  • Utgiven:
  • 1. mars 2010
  • Mått:
  • 160x237x23 mm.
  • Vikt:
  • 602 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 2. december 2024

Om Byron (Professor Sharp

Se alla böcker av Byron (Professor Sharp

Beskrivning av How Brands Grow

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

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